Abayobozi bakuru ba Reta zunzubumwe za Amerika hamwe nabakoresha televiziyo ya Cable bazahatana cyane mwisoko rya serivise ya TV Muri 2023.

Muri 2022, Verizon, T-Mobile, na AT&T buriwese afite ibikorwa byinshi byo kwamamaza kubikoresho byamamaye, bigatuma umubare w'abafatabuguzi bashya kurwego rwo hejuru kandi igipimo cya churn kiri hasi. AT&T na Verizon nabo bazamuye ibiciro bya gahunda ya serivisi mugihe abatwara ibicuruzwa bombi bareba kugabanya ibiciro biturutse ku kuzamuka kw’ifaranga.

Ariko mu mpera za 2022, umukino wo kwamamaza utangira guhinduka. Usibye kuzamurwa kwinshi kubikoresho, abatwara ibintu nabo batangiye kugabanya gahunda zabo za serivisi.

T-Mobile ikora promotion kuri gahunda ya serivise itanga amakuru atagira imipaka kumirongo ine kumadorari 25 / ukwezi kumurongo, hamwe na iPhone enye kubuntu.

Verizon ifite promotion nk'iyi mu ntangiriro za 2023, itanga gahunda itagira imipaka yo gutangiza $ 25 / ukwezi hamwe n'ingwate yo kugumana icyo giciro imyaka itatu.

Mu buryo bumwe, iyi gahunda ya serivise iterwa inkunga nuburyo bwo gukora kugirango abone abiyandikisha. Ariko kuzamurwa mu ntera kandi gusubiza igisubizo cy’imihindagurikire y’isoko, aho amasosiyete akora insinga yiba abafatabuguzi ku bashinzwe gutanga gahunda ya serivisi ihendutse.

Umukino Wibanze wa Spectrum na Xfinity: Igiciro, Guhuza, no Guhinduka

Mu gihembwe cya kane cya 2022, abakoresha insinga za Spectrum na Xfinity bakwegeye kuri terefone 980.000 nyuma yo kwishyura kuri neti, birenze kure Verizon, T-Mobile, cyangwa AT&T. Ibiciro biri hasi bitangwa nabakoresha insinga byumvikanye nabaguzi kandi bituma abiyandikisha biyongera.

Muri kiriya gihe, T-Mobile yishyuzaga amadorari 45 buri kwezi kumurongo kuri gahunda yayo ihendutse itagira imipaka, mugihe Verizon yishyuzaga amadorari 55 buri kwezi kumirongo ibiri kuri gahunda yayo ihendutse itagira imipaka. Hagati aho, umugozi wa kabili utanga abafatabuguzi ba interineti umurongo utagira imipaka ku madorari 30 ku kwezi.

Muguhuza serivisi nyinshi no kongeramo imirongo myinshi, amasezerano arushaho kuba meza. Kuzigama kuruhande, ubutumwa bwibanze buzenguruka umugozi wa "nta mugozi ufatanije". Abaguzi barashobora guhindura gahunda zabo buri kwezi, bikuraho ubwoba bwo kwiyemeza kandi bikemerera abakoresha guhinduka. Ibi bifasha abaguzi kuzigama amafaranga no guhuza gahunda zabo mubuzima bwabo muburyo abatwara ibintu badashobora.

Abinjira bashya bongera amarushanwa adafite umugozi

Hamwe nitsinzi ryibirango byabo bya Xfinity na Spectrum, Comcast na Charter bashizeho icyitegererezo andi masosiyete akora insinga arimo gufata vuba. Itumanaho rya Cox ryatangaje ko ryashyizwe ahagaragara imurikagurisha ryabo rya Cox Mobile muri CES, mu gihe Mediacom nayo yasabye ikirango cya “Mediacom Mobile” muri Nzeri 2022. Mu gihe yaba Cox cyangwa Mediacom idafite igipimo cya Comcast cyangwa Charter, kuko isoko riteganya ko abinjira benshi, kandi hashobora kubaho abakinyi benshi kugirango bakomeze kubakoresha niba badahuje no kwonsa abakoresha kure.

Isosiyete ikora insinga zatanze ibintu byoroshye kandi bihendutse, bivuze ko abashoramari bazakenera guhindura uburyo bwabo bwo gutanga agaciro keza binyuze muri gahunda zabo. Hariho uburyo bubiri budasanzwe bushobora gufatwa: Abatwara ibicuruzwa barashobora gutanga gahunda ya serivise ya serivise ya serivise, cyangwa kugumya ibiciro bihoraho ariko bakongerera agaciro gahunda zabo bongeraho abiyandikisha kuri serivise zitanga amakuru hamwe nibindi bikoresho ibigo byinsinga bizabura guhuza uburyo cyangwa igipimo. Ibyo ari byo byose, ibiciro bya serivisi birashoboka kwiyongera, bivuze ko amafaranga aboneka ku nkunga y'ibikoresho ashobora kugabanuka.

Kugeza ubu, inkunga yibikoresho, guhuza serivisi, hamwe na serivisi zongerewe agaciro hamwe na premium premium unlimited gahunda zabaye impamvu zingenzi zitera kwimuka kuva mbere yishyuwe kugeza nyuma yishyuwe. Icyakora, urebye abashoramari bakomeye mu bukungu bashobora guhura n’umwaka wa 2023, harimo n’izamuka ry’ibiciro by’imyenda, gahunda za serivisi ziterwa inkunga zishobora gusobanura kuva mu nkunga y’ibikoresho. Bamwe mu bari ku butegetsi bamaze gutanga ibimenyetso bifatika bijyanye no guhagarika inkunga nini y'ibikoresho bimaze imyaka mike ishize. Inzibacyuho izatinda kandi buhoro buhoro.

Hagati aho, abatwara ibintu bazahindukira bazamurwa muri gahunda zabo za serivisi kugirango barengere ibiciro byabo, cyane cyane mugihe cyumwaka iyo churn yihuta. Niyo mpamvu T-Mobile na Verizon zombi zitanga amasezerano yigihe gito yo kwamamaza kuri gahunda ya serivisi, aho kugabanya ibiciro bihoraho kuri gahunda zisanzwe. Abatwara, ariko, bazatinda gutanga gahunda ya serivisi ihendutse kuko hari ubushake buke bwo guhatanira ibiciro.

Kugeza ubu, bike byahindutse mubijyanye no kuzamura ibyuma kuva T-Mobile na Verizon byatangira gutanga gahunda ya serivise ya serivise, ariko imiterere igenda ihinduka iracyatera ikibazo gikomeye: ni buryo ki abatwara bombi bashobora guhatanira ibiciro bya serivisi no kuzamura ibyuma? Amarushanwa azakomeza kugeza ryari. Biteganijwe ko amaherezo isosiyete imwe igomba gusubira inyuma.